Interestingly enough BusinessWeek  recently ran an article:

“Social Media Will Change Your Business… Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later.”

Of course, blogs were only one of six different social marketing methods we went over on the Webinar.  Each of the Social Marketing methods we talked about, blogs and the rest of it, are going to revolutionize business, whether that’s a networking business or a traditional business.

How a Blog helps you grow your business:

- Gets people to your website

- Gets people to your lead capture pages

- Positions you  as the expert

- Pre Sells your prospects

- Builds Prospects list continously

- Increases Monetization (cash-flow)

- Brings People into your business

We’ll start with the basics.

What is a blog? I’ll give you a few definitions from Google.

• Blog is short for weblog. A weblog is a journal (or newsletter) that is frequently updated and intended for general public consumption. Blogs generally represent the personality of the author or the website.
• A blog is a website in which items are posted on a regular basis.
• A frequent, chronological publication of personal thoughts and web links.
• An online journal.

Obviously a blogger is someone who owns or operates a blog and blogging is considered updating or writing posts on your blog.

When you set up a blog for yourself you’re instantly adding to the professionalism of you and your business. Establishing yourself as an expert and authoritative figure is crucial to success in any industry. Having your own online presence with your own customized website that you have control over will help accomplish this.

Just ask yourself: What professional business doesn’t have their own website or blog? It’s hard to imagine any without one. Even supermarkets and gas stations have websites these days.

A major benefit of having your own blog that you cannot get with just an affiliate url is the free “organic” or “natural” search engine traffic that you’ll receive.

Just so you don’t get the wrong impression though, this isn’t something that happens overnight after your blog is built. You have to put some work into optimizing it so the search engines can easily find you. And also know that the search engine optimization process is never really over – there are things that can be done on a daily basis to improve your position or rankings in the search engines. But for now, just realize that if you have a blog you open yourself up to another (free) traffic opportunity that normally wouldn’t be available to you.

Step-by-step ‘Build Your Blog’ class  

If you were able to attend Renegade University’s Webinar last night about how “Blogs Bring Prospects” you already know about our first step-by-step ‘Build Your Blog’ class on Friday February 29/08 (live).

It is recorded and available at the Renegade Professional back-office.

If you are not yet at the Renegade Professional level, now is a very good time to put our training course to the test…

Since the Blog Service is free the first two weeks, and it’s only $1 to Upgrade to the Professional level for 7 days, it’s a perfect chance for you to check out everything Renegade Professional offers, while learning what this Blogging Gig is all about.

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For those looking for a more aggressive approach to blogging Click Here!